With the influx of people using social networks today, such as Facebook and Twitter, it’s very common to know all the going-on of your friends and family. It’s great to find out where everyone is when, and share important news stories and photos. However, when it comes to real estate, it’s best to be cautious with what you post. Here’s why:
In a recent MSN article, a real estate agent mentioned how her client lost a house. She was looking in a particular neighborhood and went online and posted something like “We found out dream house in XYZ neighborhood!” Well, one of her friends saw the post and shared it with another friend who was looking in that same neighborhood at the one house for sale. That person went and offered more money and ended up buying the home.
I’ve always told my clients never to give out information until a deal is closed, especially the price paid, because if something happens before you get to closing, now someone has information on what the seller was willing to take and could offer a better price. This is also why real estate agents never share what a home goes under contract for until it sold.
You also have to be careful when posting pictures because other people may be able to recognize the home. But not all social network activity surrounding buying or selling a house is bad. Here is when it’s okay to post.
1. You’re the seller and want people to know your house is available. The more people that know about it, the more potential buyers you’ll see.
2. Asking what people know about a certain town in terms of schools, activities, etc., especially if you’re new to the area
Otherwise, you can figuratively stick your foot in your mouth by posting something that other people shouldn’t know. And for security reasons, never post that you’re going to be viewing open houses or out looking at houses because then people know you’re not at your home!
I’d love to hear more thoughts on this subject. Please leave me a comment or visit me online.