As the cooler and colder weather is starting to breeze through the midwest, we’ve reached the part of the season that might be the end of regular home showings through the holidays. If you have your home on the market to sell, here are some tips to get it shown and sold prior to wintertime, according to this AOL article.
First of all, the number one tip this article stresses is that, if you don’t have to sell over the winter, don’t. If you’ve ever sold a home before, you know that you’ll get a lot less showings in the winter because of the weather and the holidays. People don’t want to go out traipsing through snow and sleet to look at homes unless they have to. So if you don’t have an urgent need to sell, you might consider taking it off the market until after the holidays or early spring. We always say after the Super Bowl is a good time to get it relisted.
1. Keep your photos updated. Just like it’s important when your home is for sale during June to remove the pictures of the snow-covered driveway, it’s equally important to do the opposite. If you’ve been listed since April with a green lawn and trees in full bloom, you’ll want to switch photos to that showing some snow and the way the interior looks with the light on. You don’t need to make it obvious through your photos how long your home has been on the market. You might also want to consider updating your remarks to reflect upon the new season and the holidays, such as, “You’ll love winter mornings nestled in front of your gas fireplace.”
2. Target your specific buyer. Is your house just a few-minute walk to the local elementary school? Consider advertising in a PTO or PTA bulletin. Located 3 minutes from the commuter train station? Post a flyer there. If you have farmland with horse stables, you might want to advertise in an equestrian magazine. Built a home gym in your basement with a steam shower? Post a flyer at the local gym. You get the idea. Think outside the box.
3. Make your home accessible. Keep driveways and walkways clear of snow, ice, and leaves so that buyers can easily reach the front door. Keep the heat on and turn the lights on. And as I always stress, try not to turn away any showings for any reason. You never know if that buyer will get a chance to come back at another time. And they could be the future buyer of your home!
If you have any more tips, I’d love to hear them. Please leave me a comment or visit me online.