What’s most important in selling your home

I read a great article this morning in the Chicago Tribune. It talked about why sellers might be upset that the home they’re selling isn’t going under contract and why their neighbor’s home might be.  It listed some good points as to what will help get buyers through the door to get a sale.  Given the current housing market, homes aren’t selling as quick as they used to.  Market times are up, but given the right conditions, these tips will hopefully get your home to sell faster.  I want to go over a few of them.

1. Price.  This is the absolute most important reason why a home is not selling.  If you’ve had 30 buyers through the door and don’t have an offer yet, this is a good reason as to why not.  It’s probably overpriced.  This is not the right economy to “test the water” and list higher than market value for your home.  It will just lead to your home sitting on the market for longer and becoming stale for buyers.  If you need to sell quickly due to a divorce or relocation, for example, you will need to price your home below market value.  Make sure you discuss comparative properties with your Realtor as to what a good price should be.

The article also made a good point that you shouldn’t list your home for $299,900, thinking it will look better than $300,000.  You’re missing out on all the buyers who are looking for homes from 300-350 or 300-400K.  If you have a buyer looking from 250-300, your house will get noticed on both lists.

2) Curb appeal.  I cannot stress enough how important this is.  There’s a home in my friend’s neighborhood that just went on the market.  It looks like a jungle in the front yard where it’s impossible to find the front door.  It doesn’t take much time or money to trip the trees, rip out the weeds, and mow the lawn.  If I were a buyer looking for that home and I drove up for the first time, I wouldn’t even bother going inside.  So make sure your lawn is mowed, you have easy accessibility from the street or driveway to the front door, and even plant a few flowers with bold colors to make the front pop. 

3) Clear the clutter.  I’ve mentioned before how I’ve shown homes with dirty dishes in the sink, dirty laundry on the floor, and so much clutter in one room that you can’t even walk through it.  If you’re selling your home, now is the time to cut back.  Put some belongings in storage.  Clean out half your closet.  Make sure to remove family photos from the walls.  And do the simple things: put your dishes away, set the table, take your lotion and contact solution off your vanity and put it in a cabinet or drawer.  The less stuff of yours showing up, the better.

4) Internet marketing.  Make sure your home is being shown in the places where the buyers are looking.  It might be important for you to make sure your open house is showing up in the newspaper and there’s a big photo of your home there, too.  This is not where the buyers are looking anymore.  You want to make sure your Realtor is advertising on the proper sites: Zillow, Craigslist, Realtor.com, etc.  Ask any agent before you hire them what they do in terms of advertising and how many buyers will see it.  Find out how quickly the sign gets placed in the front yard.

These tips will help you sell a lot quicker.  If you have questions about if your home is ready for the market, please visit me online.

Appealing to the younger generation

So who’s leading the pack now in purchasing their first home?  It’s Generation Y.  Born to baby boomers, this generation is about 75 million people born between 1982 and 1995.  A lot are graduating college and looking for their first place.  Many are getting married and buying their first home with their spouse.  Either way, they’re the next generation sellers are going to want to appeal to.

First of all, you need to know that so many of these people are using technology to find their home.  They’re not the ones who are going to take out the Sunday paper and search for Open Houses.  They’ll be on Facebook, MySpace, Twitter and dozens of other online sites doing their searches.  They can even use Zillow from their mobile phones or use their phones to take pictures of a building they might be interested in to send to their Realtor.  They grew up using technology and there’s no reason to change that now.  So if you are selling your home, make sure your agent shows you the Internet marketing he’s capable of.  Your home should appear on Web sites and social networking sites to appeal to these buyers.

And don’t just assume because they’re young they automatically look in the urban areas.  While that’s true for some, many want to have a close commute to work in the suburbs.  In the Chicago area, many suburbs have a “downtown” area modeled like the city itself.  Suburbs such as Palatine, Arlington Heights, Schaumburg, Highland Park, and Grayslake are a few examples. 

A lot of the Generation Yers go for low-maintenance living, like a condo or a townhome, where they don’t have to worry about shoveling snow or mowing the lawn.  However, some would like a single family home with a garage to park their cars and space to start a family.  They’re looking for newer materials in homes, nothing dated.  Forget the Formica counters – they want Corian and granite.  Helen Velas, a Naperville interior designer also adds, “They want the most bang for their buck because they can afford only a small space. They like flex floor plans. Maybe a home office can double as a dining room, exercise room or guest room. Gen Y is not into museum rooms that are never used, like living rooms.”

Of course, I’m not telling you that you should model your home to sell to someone in this generation.  These are just a few tips to keep in mind based on your location.  If you’re selling a condo in a downtown area and you have a formal living room, maybe you would want to stage it to act as a fitness room or office.  Think outside the box. 

More information on what this generation is looking for can be found here. I’m ready to help you buy or sell your home. Please visit me online.