We all know the Internet is becoming the most popular way to search for homes. You’re able to virtually look inside a home to determine if you want to see it in person. I’m about to share a whole new way of searching for homes, customized just for you.
Coldwell Banker just unveiled their brand new search tool: BlueScape. Most people search for homes by how many bedrooms they want, bathrooms, school district, amenities, etc. While those features are important, BlueScape allows a more customized search. This is how it works:
You start out on the BlueScape search site. You’re asked to rate images with a thumbs up or a thumbs down, based on what you like. You’ll want to rate at least five images, but the more you do, the better the results. Once you’ve done that, you click on “Get results.” You can narrow your search by town and price range. Then you can narrow it down further by choosing certain keywords, such as “garage,” “lake,” etc. The tool will find homes for you based on the images you liked before.
Taking their cue from popular online music sites like Pandora, Coldwell Banker figured this search was a way to explore more of people’s emotions when looking for a home. Chief Marketing Officer Michael Fischer said this in a statement: “Home buying is often driven by a gut feeling. We’ve widened the definition of real estate search to give consumers the chance to explore those intangibles.”
Another added feature to the search tool is similar properties. Based on what consumers choose as ones they most prefer, the Web site will provide a “You may also like” feature that shows you similar homes to what you’ve already said are ones you prefer. This is important because if you’re looking in a certain price range, say $300,000 to $350,000 and there’s a house out there with all your preferred amenities listed for $298,000, you would have never found it otherwise.
I hope you’ll be able to check out this great new search tool, and the first of any real estate company. As always, if you need more details on a home or need to get inside to see one, please call me at 800-858-7917 or visit me online.