Summer selling tips

A couple weeks back I wrote about how to save money by cooling your home.  I’m sure those of you choosing to sell right now would appreciate some tips on selling in the summer months.  While it seems like the housing market is at a standstill, there are plenty of buyers out there now who need to purchase a home.  I just read an article that lots of buyers now are cash buyers, which is good for people selling rentable units, as a lot of these buyers are investors.

1. Keep it cool.  Make sure the air conditioning is on in your home, even if you’re gone – actually, especially if you’re gone.  If the outside air is 75 degrees or higher, I recommending turning on the air.  You don’t have to make it feel like a meat cooler, but make sure it’s cool enough in there so your potential buyers aren’t sweating the second they walk through the door.  If there’s no air conditioning, make sure to put fans in there to circulate the air and open windows.

2. Stage your balcony if you have one.  Make sure you have some colorful flowers and a comfortable place to sit.  A balcony is extremely inviting and not only does it make the balcony look spacious by adding furniture, but it adds to the living space, making the entire unit seem more spacious.

3. Stage the inside.  It’s really hard these days to show a vacant unit.  They seem a lot smaller and lifeless.  You can stage it without spending a fortune by picking up furniture at garage sales or on Craigslist.  You don’t need to furnish it to the nines.  Just enough to put a bed in a bedroom to see how that fits, a dining room table in a dining room, etc.  It really will make the place look bigger.  It’ll be worth the investment.

4. If you live in attached housing, get FHA certified.  This is something that your condo association will need to do, not you individually.  It makes it much more attractive to buyers who use FHA financing, and that represents about 30% or more of buyers these days.  

5. Spread the word.  And this isn’t just for summer.  Yes, it’s your Realtor’s job to market the listing.  But you never know who you might run in to that is looking to move or knows someone looking.  Post ads on your social networking sites, let your colleagues at work know, tell people at church.  

A few more great tips can be found in this article.

Any more tips you can offer those trying to sell in the summer?  I’d love to hear your suggestions.  Please leave me a comment or visit me online.